April 17, 2009 - SnagFilms today announced it is collaborating with YouTube as a charter partner in YouTube’s launch of long form feature content on April 17, 2009.
SnagFilms brings the best nonfiction films to the web audience, promotes viral web distribution through virtual movie theater widgets, and engages viewers to assist in charitable and community efforts. YouTube is the leading online video community that allows people to discover, watch and share originally created videos.
The deal allows for YouTube users to view for free ad-supported, full length feature documentary films selected from the online library at SnagFilms. In addition to being able to find films via YouTube’s search feature, users will also be able to visit the SnagFilms channel on YouTube to see listings from its documentary library. The initial slate of films will be selected from the 650 high quality documentaries currently available on SnagFilms, and will continue to grow over time under SnagFilms’ curation of the channel. SnagFilms splits the revenue it receives from the accompanying commercials with its filmmakers.
“Bringing SnagFilms’ high quality documentary films to the YouTube audience will increase the exposure of documentary films, providing great opportunities for filmmakers, viewers and SnagFilms. This will help grow the reach and impact of non-fiction films,” said SnagFilms CEO Rick Allen.
About SnagFilms
SnagFilms features free ad-supported viewing of more than 650 award-winning titles from some of the greatest names in documentary film production and distribution. Since its launch in July 2008, SnagFilms virtual movie theater widgets have been seen 500 million times, on more than 21,000 web pages, including those of The Washington Post, The Wall Street Journal, The New York Times and Politico, hundreds of blogs, and thousands of social network pages like Facebook. OVGuide named SnagFilms a Top Site of 2008.
The company was founded by digital entrepreneur, documentary film producer, professional sports teams’ owner and philanthropist Ted Leonsis, and is additionally backed by AOL co-founder and Revolution LLC Chairman, Steve Case, philanthropist and former digital executive Jean Case, operating executive, philanthropic venture capitalist Miles Gilburne, and a group led by Ted and Jim Pedas, founders of Circle Films.
Media Contact
SnagFilms
Noah Black, 202-295-8797
SnagFilms today announced it is collaborating with YouTube as a charter partner in YouTube’s launch of long form feature content on April 17, 2009.
