Jeni and David are model scouts for IMG Models Paris. Each year they take the Trans-Siberian Railway across Russia searching for the next generation of supermodels. As they travel across the country they stop at the remote cities en route... Omsk, Novosibirsk, Nizny Novgorod... ending in St. Petersburg. At each city they hold castings where hundreds of hopeful local girls line up - desperate to be selected.
We follow Jeni and David discovering what makes this trip so essential. Why do they believe they'll find the best contenders for the next supermodel here in remote Russia? Why do some faces make the grade and others not? And once chosen, how do their lives change? For the answer to that question we'll visit the homes of those hoping to be chosen, and talk to the families of those already a 'name' on the fashion circuit. And we'll see a group of girls make the transformation - from deepest Siberia to the cover of major fashion magazines